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2016 Asian American International Film Festival | New York City


Panels, Events / 90 mins

New Media Panel

Time Warner Center
July 22, 2016 7:00 pm


The New Media Panel at AAIFF will focus on how new media has changed the Asian American landscape over the past 10 years. It will include topics such as brand building, creating content using new technology, marketing on a business level, and how brands are using films as a way to elevate their products and sell to the general market. We’re interested in learning more on how Asian Americans have leveraged new media to transform their identity and brand over the past 10 years. and how receptive mainstream media is slowly adapting to this new wave of change.


Bing Chen is a digital media pioneer and entrepreneur, as a driving force behind the creation and evolution of the now multi-billion dollar global digital creator ecosystem. Bing was YouTube’s Global Head of Creator Development & Management, where he co-founded and led several initiatives that engaged more than 300 million content creators worldwide including the global expansion and evolution of the YouTube Partner Program; marquee talent incubation program; more than a dozen product launches including YouTube’s modern guiding algorithm; investments in the community through VidCon, the DigiTour, and YouTube FanFest; and foundational creator support and communication systems. He began his tenure as the company’s first Creator Marketing Manager and remains a trusted confidant to hundreds of creative artists around the world. Today, Bing is a Co-Founder of Victorious, a new media passion platform that powers superfan communities for the world’s biggest creators; he also manages a new media studio joint venture with MediaLink that provides strategic consultation and production for the digital media space. Bing sits on the Board of Directors of numerous digital media, youth and Asian-affinity organizations and has been recognized as one of Forbes’ 30 Under 30 leaders and The Hollywood Reporter as a Next Generation Executive. He resides in Santa Monica, New York City, and San Francisco.

Jeff Ng (aka “jeffstaple”) is an established graphic and fashion designer, curator, branding expert, footwear aficionado, and all-around creative visionary. He founded Staple Design, Inc. in 1997: now a well-known streetwear brand (@StaplePigeon), creative consulting agency (Staple Design) and retail store (@ReedSpace, which opened in 2002). Some clients include HBO, Levi’s, Sony, Microsoft, Nike, Burton Snowboards, LVMH, Uniqlo, Kid Robot, Kia and ESPN. Over the years, Jeff has taken Staple’s motto, “A Positive Social Contagion” to whole new levels, spreading his instinctual design know-how and fresh knowledge across all media platforms and worldwide.

Moderated by:

Judy Lei

Born and raised in Chinatown and Brooklyn, Judy Lei is an actor and writer based in NYC. Currently, she serves as the Festival Director for the Asian American International Film Festival, for which she was involved in many capacities for the past seven years. Formerly, she was the Congressional Caseworker serving bilingual constituents for Nydia Velazquez in the Lower East Side Office. She also has worked with various Asian American organizations such as the Asian American Legal Defense and Education Fund, Kollaboration New York, and the East Coast Asian American Student Union. She graduated from Smith College in 2011 with a Bachelor of Arts in Asian American Studies with High Honors. She studied acting at the Barrow Group Theatre with Seth Barrish and Lee Brock and Improv at the Upright Citizens Brigade Theatre in NYC. Her solo show, THE WORLD’S GREATEST – directed by MC Jin, will premiere this summer at The TBG Studio Theatre from August 19-22, 2016 in NYC.

Dates & Times

New Media Panel

Time Warner Center
July 22, 2016 7:00 pm